slowthai shares new music video for "Yum"

Following the release of UGLY, the third studio album from slowthai released on Friday via Method Records / Interscope Records, the British force of nature shares his video for the album opener "YUM." Not for the faint hearted, the Crowns & Owls directed visual epically nails the propulsive panic attack and intrusiveness of the song.

A stand out from the album, it’s a visceral vociferous introduction to UGLY and the last song slowthai and producer Dan Carey, with additional production from Zach Nahome, created for the record. The video encapsulates everything you might expect to spill from slowthai’s brilliant and complex mind at the time of recording the track. “More coke, more weed, more E’s, more trips…” set to an industrial techno masterpiece. slowthai has quit smoking weed and drinking to excess but the impulse doesn’t go away. “Yum is me saying this is what people want me to do but this isn’t doing anything for me. I’m ready to leave it all behind but it keeps pulling me back — more this, more that, it’s never enough.”

Watch the video above.